FINS Brand Acquired by Elvisridge Capital

FINS Brand Acquired by Elvisridge Capital

Continuing our recent theme of acquisitions, BBS, the company behind the FINS brand of the line, was acquired by Elvisridge Capital.

BBS is located in Erlanger, Kentucky, and is one of the last remaining US-owned and based manufacturers that produces high-performance fishing lines and non-fishing braids such as kayak control lines, spearfishing lines and cords for the automotive industry.  Elvisridge Capital’s target investment sectors include sportfishing and landscape products, which will allow BBS to continue being US-owned.

Michael Southard, Managing Director of Elvisridge Capital, shared, “BBS fits perfectly into our focus on acquiring manufacturing companies in the sportfishing sector and complements our current portfolio company, Blackfin Rods, a manufacturer of American-made quality fishing rods” he continues to state, “Our strategy will be to provide capital to increase manufacturing capacity and efficiency, as well as expand distribution and continue to build the FINS brand.”

According to Lee Burch, President of BBS, Elvisridge Capital was the best partnership to promote growth within the FINS Brand and its OEM business.


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