For 40 years now, John and the Northland® Pro-Staff have been designing, testing and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.

Northland Fishing Tackle® products are designed by fishermen for the quality conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced northwoods fishing guides, veteran charter captains, professional tournament anglers and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.